How blockchain will change marketing

LEAD: Mr. Aquarius, kCan you explain how blockchain technology will change the way a marketer works in practice? Erich Wasserman: Blockchain must not force marketers to fundamentally change their work processes. Rather, it is an infrastructural technology that adds value by eliminating the waste of advertising money through discrepancies and adfraud, ensuring more transparency of […]

Read More
How to: Dark Social

At the latest, since Facebook in its impenetrable algorithm massively downgraded the importance of pages, it is obvious: The organic traffic is going back massively. In addition, there is another obvious trend: The idea that every post, every discussion should remain visible and findable, loses its approval. In the age of Hatespeech, fake news and […]

Read More
What does … a Venture Development Manager?

Job Title: Senior Venture Development Manager Name: Konstantin Kugler Age: 31 Education: Master of Science in Management, University of Mannheim Company: Fineway What do you do? Since October 2017, I have been part of the venture development team at Travel-Tech Startup Fineway in Munich. Together with this team, I help the two founders to develop […]

Read More
TechTäglich: Google wants to buy Fitbit

Google wants to buy Fitbit Charge 3 models are currently Fitbit’s flagship product (Photo: Manufacturer) Smartwatch to the first. Apple dominates the market, Fitbit is behind it, wearOS of Google has problems. But Google could save with a purchase now wearOS. The rumor mill states that Google or the parent company Alphabet is interested in […]

Read More
The Best Apps of the Week – Part 21

ARD audio library Documentaries, whole programs, comedy, satire. and now also radio livestreams – that’s what scores the ARD audio-library app (Screenshot: App Store / Gronau) There are many podcast apps: Castro, Overcast or Pocket Casts. Now, the ARD audio library app is one of the mandatory downloads. This week the program got a big […]

Read More
Spotify and the attack on the old media world

Only the acquisition of Gimlet – and now that: The company belonging to Spotify Soundtrap wants to revolutionize the podcast production with their new software “Soundtrap for Storytellers”. A detailed review of the software can be found tomorrow in our how-to section If you ignore the potential of the software, this step also makes it […]

Read More
Do not feed the trolls!

Anyone who has ever dealt with an Internet troll knows that they have only one goal: disturbing, provoking and causing trouble. Social media platforms not only enable internet users to have an undisturbed worldwide exchange with each other, they also offer troublemakers a platform for targeted attack on groups, brands or people in their anonymity. […]

Read More
Is it still going on for Huawei?

In the spring everything looked rosy in the Huawei universe: The record year 2018 was celebrated: With more than 200 million smartphones sold, the Chinese company landed just behind Apple. Sales rose for the first time to over 100 billion US dollars, or more precisely to 107.13 billion. This corresponded to a growth of 19.5 […]

Read More