In check: the chances of success of WhatsApp for Business

When Facebook opened the API interface for its messenger in 2017 and offered corresponding native solutions and chatbots, the enthusiasm was huge – the move triggered a veritable hype. Large and small early adopters on corporate and agency sites rushed to the supposedly limitless possibilities for customer communication and the new ways of user experience. […]

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Smart Living – not without danger

Smart Home is no longer just a niche product for techies. Previously known for networked security systems, Smart Living has entered the mass market with smart heaters and app-controlled lights. Ikea demonstrates and cooperates in China with the technology giant Xiaomi – the IoT platform (Internet of Things) joins Apple, Amazon and Google in the […]

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This is (hopefully) the lullaby of the day

Good evening, good ‘night, with roses thoughtfully – it would be nice! One third of Germans suffer from sleep problems. And while the night’s sleep is so incredibly important. Those who sleep well and give their body the time to regenerate, reduce stress, reduce the risk of illness, reduce the hunger feeling the next day […]

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Language assistants are the future

Language assistants are still controversial: sometimes it’s about how “smart” Siri, Alexa & Co. are, then they are criticized for “listening in on everything” and violating privacy. But what exactly do Alexa and the other language assistants mean to the user and how do the advertisers have to be prepared? Language assistants will be omnipresent […]

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What does a Creative Technologist actually do?

Name: Martin Böing-brass Age: 28 Position: Creative Technologist Education: Master of Arts Media Studies Company: BBDO Dusseldorf What are you doing? I work as a Creative Technologist at BBDO Dusseldorf. My topics are new technologies and how already established technologies can be used innovatively in marketing and communication. In everyday life, this means that depending […]

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5G frequencies auctioned: what’s next?

It’s a starting signal for the expansion of the ultra-fast 5G mobile phone network. With the end of the frequency auction, telecommunications companies have secured the spectrum that will allow them to offer ultra-fast mobile Internet in the future. An overview. One more network operator – is that good news for consumers? Experts expect that […]

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Huawei: Can replace Android in smartphones right now

Huawei is by its own account already able to replace the Google system Android in its smartphones with its own software. The Chinese smartphone supplier and network outfitter announced on Friday its operating system called Harmony OS that can also run in computers, tablets, smartwatches and other networked technology. For Huawei’s own system could be […]

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Google: 20 years and not a bit quiet

The history of the search engine giant began, as with Apple, in a garage in Palo Alto – and initially only in the US. Only in October 2001, Google hired his first German employee. And it took another year to get started with AdWords, the first product in this country. In 2004, Gmail launched in […]

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When the brain exposes the true image of a company

LEAD: What does attitude mean – an opinion that a company takes to present its products in a very specific sales-promoting light? Marcel Bartling: For brands it is important that they are authentic. Authentic in their communication, authentic in what they stand for. Because our brain is very good at debunking whether something is said […]

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How to: StoryMap

In this column I have often presented projects of the “Knight Lab” (for example here and here and here). The “Northwestern University” in Chicago and San Francisco developed in the context of this lab again and again tools that amaze me. Because they are the way digital storytelling should be: easy to use, diverse in […]

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