If home knows how to tick

The smart home seems to be alive. It forces me out of bed in the morning, because only then does the alarm go off. The music from my playlist will run as soon as I enter the living room. I feel like in the future when an automated siri-like robot voice wishes me “a good […]

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Man – as good as a machine?

LEAD: Your business is bio-hacking. They offer u.a. various microchip implants that can be used to enhance your physical abilities. How did you get involved in this business? Patrick Kramer: There were two drivers. In 2012/2013, the topic of the Internet of Things became very much in our consciousness. Suddenly, everything had to be somehow […]

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More branding instead of performance

So far, Flixbus has liked to put its marketing budget into performance campaigns. Currently Flixbus offers 40,000,000 keywords. Each keyword has its own bid. “And even though performance marketing, in particular display marketing, is not yet dead, despite DSGVO, we have found that we need to fish outside this pond,” admits Philipp Jähnel, Head of […]

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The best outdoor apps

komoot Photo: Komoot The classic among outdoor and sports apps. The application first entered the App Store eight years ago. Since then, nearly 32,000 4.5-star iOS reviews speak for themselves and nearly 73,000 4.5-star Android reviews. Komoot is suitable for outdoor pedestrians, as well as for bicycle, mountain bike or road bike owners. The nature […]

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The slightly different influence

Anyone who hears the word “influencer” immediately thinks of young women and men who present new products in the most beautiful places in the world, who always arouse the desire of their followers and above all influence one thing: the buying behavior of us all. That Instagram & Co. is more than just the superficial […]

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TechDaily: Xiaomi’s Klau-Schau

Apple Aftermath: Xiaomi’s claw show goes into the next round Mimoji instead of Memoji: Xiaomi’s creative department at its best … (Photo: 9to5Mac) The Apple AirPods are called by Xiaomi AirDots. Even otherwise, the Chinese make almost anything to Apple. The Klau show is now in the next round: The Memojis Apple now calls Xiaomi […]

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The great LEAD guide to Apple TV +

What is Apple TV + exactly? Apple TV + streams exclusive series and films that Apple produces as so-called Apple Originals and that will not be seen anywhere else. The service competes with Netflix, Amazon Prime Video, Maxdome, Sky, Joyn and RTL TV Now. Which highlights shows Apple TV + to the start? Seven series […]

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How to: Interactive Videos

Of course you can tell good stories with videos. However, in the net, the stories are likely to get even better with interactive videos. There are a lot of good tools for that now. Why interactive videos? There are a number of good reasons for using video interaction: More attention of the spectators Higher click-through […]

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The future has portrait orientation

Jörn Mecher, Co-Founder and CCO of the influencing agency Intermate, and Philipp Wolff, CEO of Truemates, know that we will soon consume videos in portrait format and that influencer marketing and the moving-picture industry are increasingly specializing in vertical videos. Both agencies work together in-house and believe: Vertical videos are on the rise. LEAD: Video […]

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AlexiBexi: YouTuber and Medienfuzzi with opinion

AlexiBexi aka Alexander Böhm is a fixture in the YouTube universe. 1.3 million people follow him on the video portal, he has 1.2 million followers on his Instagram channels. His topics: technology, short films and entertainment. His mainly male audience loves his authenticity and has recently become enthusiastic about politics. For AlexiBexi was also part […]

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