“Leaders must be like shamans today”

LEAD: Eve, you’ve been living in Silicon Valley for years now and you’re also watching the happenings of companies and start-ups in Germany. What is the biggest difference for you?Eve: The biggest difference is how you approach things. You could say that’s because of the culture, but there are different things that come together. I […]

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With customer centricity and data against the GAFAs

There is a reason why Netflix has increased its revenues more than tenfold since the company switched its core business from DVD delivery to video-on-demand streaming service. And of course that has to do with digitization. Netflix is ​​following a “Pure Data Driven Business Model” today. Although Netflix does not monetize the data collected on […]

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Power woman with handicap

LEAD: Lina Maria, since you’re nine, you’re visually impaired and for decades you only see five percent in both eyes. Your personal and professional career should therefore be almost unimaginable for most people. How did you get to where you are today? Lina Maria Kotschedoff: I did my first dual study course because of the […]

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Food instead of photo

The popular coffee house chain Le Pain Quotidien posed a kind of basic question of table culture last summer: “Can you survive a meal without your cell phone?” Was meant: Can the smartphone on the table, or should it disappear while eating? What has long been discussed as a rule of thumb in some households […]

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Millennials are not aliens

Young Digital Personnel pose puzzles. High salary? Does not Prio one. Company car? Dear additional days off or home office and digital equipment. A single office? Not so important – but a great canteen with healthy and sustainable food, a company kindergarten or sports and fitness offers would be great. And the working climate and […]

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Google I / O: Privacy Promise and Airplane Protest

At the Google Developer Conference, one manager at a time delivers a commitment to privacy, but audiences are constantly distracted by aircraft noise and gaze into the sky. A small propeller machine with a protest banner circles above the open-air stage right at Google headquarters. “Google control is not privacy,” is something cryptic on the […]

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WordPress 5: So it goes on in 2019

On the paper – and in the video – everything looked great. More than 15 years after its launch, the free open-source software WordPress, which according to the manufacturer runs one third of all websites worldwide, has received its most extensive revision so far with version 5. The update with the project title Bebo – […]

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Style Criticism: The New Mac App Store

Maybe it’s because of the launch of the “Raumschiff Enterprise” in 1966, iPad-like tablets were used on the command bridge. Anyone at Apple must definitely be a big fan of the cult series. “Space – Infinite Spaces … It’s the year 2200. These are the adventures of the Starship Enterprise, with its 400-man crew, traveling […]

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This is how content marketing changes PR

I know that word marketing is still frowned upon in many PR agencies and communication departments. After all, you do press and public relations work and not naughty marketing. But like almost everywhere in the communications sector, PR is in the digital transformation. And in my opinion, this can only lead to one goal: integrated, […]

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“Snapchat probably does not get over 17”

LEAD: Hello Mr. Buschmann, 273,000 followers on Twitter, 467,000 likes on Facebook, 88,500 subscribers on Instagram. I am glad that you are talking to me – after tweeting a few weeks ago during a Sky Bundesliga conference that you should finally stop yelling. Frank Buschmann: I read that very well, Herr Heinrich! But I think […]

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Payday at Apple

Digital developing country Germany: Airline taxis are still not in use, but almost four years after its launch in the US, the mobile payment system Apple Pay finally comes to Germany. Apple introduced Apple Pay back in September 2014 and introduced the system in October 2014, almost parallel to the launch of iPhone 6 and […]

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iPhone for everyone, all for iPhone

There are hundreds, no thousands of smartphones that have been released since 2007. They all allow you to make phone calls, surf and communicate. Sometimes thinner, sometimes thicker. Times more expensive, sometimes cheaper. Sometimes with iOS, sometimes with Android. Status symbol, cult object. As “state of the art” applies today only a smartphone – the […]

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