They love each other, they hate each other. On the one hand Apple and Samsung cultivate long-term business relations with components for new iPhones, on the other hand leaves the group from South Korea no opportunity, the company from Cupertino one to wipe one. Recently, there were new diverse commercials of the “Ingenious” series, which took the new iPhone on the grain. Too slow, no headphone connection, worse camera – the competition was made bad in several commercials.
And currently Samsung wants to steal the show once again from the mighty (and on the smartphone market) only serious competitor. Apple will launch three new iPhone models and a new Apple Watch Series 4 in early to mid-September (LEAD reported). The exact date of the event is still pending – according to calculations of the portal cnet It could be the 12th of September – but despite a global summer vacation, Samsung has come up with its own event.
Among other things, the latest smartphone Samsung Galaxy Note9 was shown, which – of course – should be better than the next big OLED iPhone with a presumably 6.4 “display.
The South Koreans also like to poach in other Apple segments: in addition to the Note9, the smart Watch Galaxy Watch and the smart Speaker Galaxy Home were introduced, competitors for the upcoming Apple Watch Series 4 – and Apple’s HomePod has been available in Germany since June 18th.
Also, Samsung always likes to put on its events for the presentation of new smartphone models in the spring, while Apple customers have to wait until the fall for new iPhones.
Imagine everything always earlier than the main competitor: Does that also mean that the quick shots bring better products than the Apple lineup?
LEAD sums up what the new Samsung devices running on Android can do (and what not).
High earning gamers will love the new Note9
Samsung’s Note range has sold up to 143 million since its launch in 2011. The Galaxy Note9 is now the newest smartphone flagship of the South Koreans. Target group are “all who want to achieve more”. The Note9 features 6 or 8 GB of RAM, an eight-core Exynos processor, and an optimized adaptive-aperture dual camera. Samsung has all the images analyzed, then gives users tips to avoid mistakes when recording in the future and provides support for scene detection.
The device is available with up to 512 GB of internal memory, which can be increased by SD card even up to 1 TB. The battery offers with 4000 mAh extremely much juice. A fast charging function is integrated. The sound is now provided by stereo speakers.
The corresponding stylus, called S-Pen, is now powered by battery – and can now also trigger photos on the smartphone. This has been possible with other accessory products such as the Adonit Snap2 for some time. Also, the remote control of presentations allows the new S-Pen now. Samsung continues to rely on the stylus, while Apple is known to provide his pencil only for the larger screens of the iPad (Pro), but not for iPhones.
The Note9 also plays with Samsung’s desktop solution DeX, but at this point is limited to just five apps. To use the Note9 as a desktop replacement, users still need an external docking station with separate cooling.
Samsung is focusing on gamers due to the larger screen and the large 1 TB memory performance. Good-earning gamers. Because priced starts the Note9 at 999 euros and thus underscores once again the trend for high-priced smartphone, which Apple successfully launched last fall with the iPhone X (from 1149 euros). The iPhone X is still the monthly best-selling iPhone model in the world today, although Apple had clearly exceeded the 1000-euro barrier. The largest iPhone X model costs even 1319 euros.
But then there is also no Notch (notch at the top of the screen) as the iPhone X. The South Koreans trust the familiar bars that limit the screen.
The Note9 is available in black, orange, lavender and blue. Start date: 24th of August. This should make Samsung between two and four weeks faster than Apple with its three new iPhones.
Samsung now also has a home assistant
On top of that. Samsung is now entering the business with the smart speakers. However, Amazon’s Alexa and Google Home dominate the market here, not so much the HomePod, which only has a market share of six percent in the US, but also came much later than the competition in the trade.
Samsung calls its new speaker gadget simply Galaxy Home. It’s bigger than the HomePod, comes in black and “maybe in other colors,” and relies on Bixby for voice control. The in-house Samsung voice assistant is considered a flop so far. The South Koreans have probably worked for months on the technology and are more than optimistic to start that Bixby finally shows more “understanding” for user requests.
Smart Watches: Gear Turns Watch
Also, the new Galaxy Watch could be a buying incentive for the Android Group. Samsung has initially renamed: From the Gear series is simply the Watch series. The fresh model of the smart watch now has an LTE module similar to the Apple Watch Series 3. Unlike Apple, Samsung continues to rely on the round, classic-looking design.
The waterproof watch with water sports mode for the automatic ejection of penetrating water droplets, equipped with the well-known sports and health functions, is offered with 42 mm and 46 mm dial diagonal. The colors are black and a rosé-style gold to choose from.
The battery life is Samsung with five to seven days depending on the model. It should be more realistic for training sessions two to three days. Prices start at 309 euros. It goes up to 399 euros for the version in 46mm with LTE. This move the models in the price segment of the Apple Watch.
With three Android-based devices, Samsung turns to its customers and benefits in the medium term by the introduction of the new operating system Android 9 Pie.
As a general rule, Samsung is state-of-the-art in terms of hardware technology, but is also known for not providing enough update support for its devices. Pure Android is less of a problem. Rather, it is slowed down by the fact that manufacturers such as Samsung partially suspend functions or just adapt to their purposes. Of course, the same device with a pure Android would run much better and faster.
Android 9 Pie: Hardware vendors are waiting for the release
Android 9 Pie (pie stands for “cake”, as Google likes to call its operating system candy) is also intended for launch only for the in-house Google Pixel smartphones. By fall, other vendors will receive Android 9 Pie, including Samsung, Sony, Xiaomi, Oppo and HMD (Nokia).
Above all, Pie relies on artificial intelligence and wants to make it even easier for Android users to operate their devices. This starts with Pie realizing when a user puts on his headphones, and then immediately starts one of his favorite music playlists automatically. The focus is also on suggestions for smart and intelligent actions. To do this, Android 9 Pie runs user analytics in the background to anticipate what users are planning to do.
Likewise, Google has been inspired by Apple’s “screen time” feature, which comes with iOS 12 in September. For Google, this feature is called “App Timer.” At this point, you can determine how long you want to use an app to the maximum. Graphics and a dashboard also inform what the user uses and how often in the day.
No matter if you use Android or iOS, the fall brings a lot of new features to all users. The battle of the systems, iOS vs. Android vs. iPhone. Galaxy goes to the next round. They love each other, they hate each other. Sequel follows. Sometimes earlier in the year, sometimes later …