Supposedly, they send out daily song of praise to Donald Trump in the Twitter headquarters: Who knows what would happen to the already half-deadly channel today, would Trump not have become US president? But today everyone knows who and what Twitter is. Because Trump is known to be the one to go out there and the daily reading of his tweets for journalists and other interested in politics is more important and productive than any press conference in the White House.
If you’ve been on Twitter for a while, you know it anyway – if you’re thinking about getting started again, you should know that Twitter is not just Trump, of course. And unlike what you read, Twitter is also sometimes quite a fun, funny and inspiring place. That it can sometimes get down to business here, more on that later.
At the latest since Trump, the communicating person realizes that it is not a bad idea to show up on Twitter as well.
That was not always so. For a long time Twitter has been ridiculed as the mecca of belligerent contemporaries, self-indulgent journalists and communicators who think they have to get rid of anything for nothing. Although this is not completely wrong as a fundamental assessment, but only a part of the truth. But since Facebook is no longer considered the only royal road in social media communication, Twitter has again gained considerable importance. But because we are on Facebook right now:
What exactly is different about Twitter?
About everything. With Copy & Paste, you will not get very far. Not even with cat content that still works well on Facebook. Of course, the average user also has a few minimal human characteristics, occasionally he even likes cat pictures. But the reason why someone uses Twitter is usually different from Facebook’s. Twitter is fast, real-time driven, short and concise. An ideal place for more informative, serious topics. Or sometimes for quick, exaggerated, pointed opinions (you do not have to do it the same as Trump).
Twitter is like a kind of thermometer of the digital society, mood meter and trend barometer in one. Exceptions confirm the rule as always – but your pictures from lunch from the canteen or the calendar wisdom you better on Instagram and Facebook, no one wants to see here.
In addition, Twitter is much more volatile than the other networks. More like a news ticker. No algorithms, no long dwell times. The vast majority of tweets are ex and hopp. You should not let that irritate you.
How do I still get noticed on Twitter?
Twitter is endurance training. You can already write a great following, but if you’re not just Donald Trump, then you go through the troubles of the plane first. Especially since the competition is big: In an average Twitter timeline so many messages rush through every minute that you have to offer a bit to be read. But there are also a few twitter-specific tricks with which one can increase the perception.
Do you already know of Instagram, but here is even more important: The hashtag (#) is an essential feature of Twitter. And possibly the biggest invention that Twitter has done for the Net. With the “hash” Twitter users tag their posts so that the tweets can be found better later. The hashtag also means that users can participate in the debate on a specific topic.
Meanwhile, hashtags are already set within Twitter. Basically, you should always research before a tweet, if there is not already one or more hashtags on the topic. Using the right hashtag ensures that you find interested users in the topic and that your own tweet does not go down.
If you want to place a topic yourself, it is generally advisable to invent your own hashtag and to put it in contributions.
The more intuitive and easier a hashtag, the better
Conversely, a hashtag can also be used to research very well what users think about a particular topic in the network. For a targeted search, however, it is advisable to specify the hashtag or the topic. The more general the hashtag is, the less useful the results become.
Do not be discouraged: The hashtag thing either requires some patience in the search or a corresponding Twitter routine (sometimes both). There are no rules for hashtags. And sometimes there are several tags in circulation at the beginning of a topic. Most of the time, however, the most popular one emerges comparatively quickly.
Use the @
The so-called “spider monkey” has a very special meaning on Twitter. Not only is it a fixed part of every alias, it is also used to tag twitterers in posts. As a result, each tagged Twitterer can see that they are talking about him – and that there may be a need for response.
It is therefore advisable to use the spider monkeys deliberately, if you want to address someone. To find out if a specific person or organization is on Twitter at all, a simple query in the search function is sufficient.
Minimal online or technical enthusiast?
Tinder replaces the bar, Alexa the secretary. The digital world has long since become one with the real world. But everyone does not want to believe reality. How confidently do you move in networked life?
Do the test here
Likes help …
The Facebook-known Like is symbolized on Twitter by a heart. Lost posts are automatically saved on the user’s account and can be retrieved there at any time. Thus, the Like can also be used to create an archive with favorite contributions. Apart from that, logically: With a like-heart signaled somehow also approval, although there are Twitterers who write in their bio expressly, a Like does not equal approval. A bit of Rumschnöseln belongs to the DNA Twitters.
… retweets too
A special feature of Twitter is the retweet. An existing tweet is virtually duplicated and sent to your own timeline. Retweets have the potential for viral proliferation because the retweet principle acts like a snowball effect.
In the case of retweets, it is irrelevant whether you personally follow the actual sender of the tweet. The other way around: Without retweets, no tweet is viral. Further observation: Whether your tweet is viral or not, you usually recognize very fast. If you have five retweets after one hour, you should assume that you have not landed a big hit. Does not matter, you have every day several new attempts.
Incidentally, a special part of the Twitter culture is that you can also call for retweets (popular abbreviation: Pls. RT). However, this only works if you have a comprehensible concern.
Why and why a Tweet at some point is particularly popular, is often asked and asked. But there are no really comprehensible rules (at least I do not know, about tips from the inclined readership, I’m always happy).
Attach photos and videos
There are still such monologues as “short message service” when journalists write on Twitter. Apart from the bulkiness of these terms, this is also no longer relevant in terms of content. Because Twitter has also become a multimedia channel, photos and videos have become part of everyday life there.
And, unsurprisingly, in various research it has been shown that you can potentially increase your range when it comes to something multimedia. Twitter may be less dependent on photos and audios than elsewhere. But if you have good material: keep it up, the times of the minimalist text service are over.
Twitter is an unsorted news stream per se, unfiltered and available 24 hours a day, seven days a week. This sometimes makes Twitter a confusing place, especially if you want to be informed quickly and clearly about a specific topic.
For such cases, besides the use of hashtags, it is also possible to create manually curated lists. Each user can create any number of lists for any number of topics.
The sound makes the music
Twitter is not a girls’ boarding school. Since it is already a bit to the point. Because Twitter is a near-real-time medium and because you have limited space even on the meanwhile 280 characters, the sound is not always like in a salon. But rather like in a saloon. You may regret that, but you can also help if you want to discuss civilized with each other.
And sometimes swallow a spontaneous anger before shouting out an answer you always wanted to get rid of. Basically, NetzDG back and forth, Twitter is a store in which quite a lot must happen, until intervened or deleted.
Focus on you!
The LEAD issue 3/2018 takes you into the world of photography. What role they and their digital re-use play today and what opportunities there are, you will learn in 3 exciting stories in the magazine. But topics such as e-sports, artificial intelligence and marketing technologies are also part of the current issue.