Today on the beach in Miami, the day after tomorrow at the fashion show in Paris. They are beaming, looking beautiful and never tired. Influencers like Caro Daur, Leonie Hanne and Chiara Ferragni are envied around the world. They fly around the world, see the most beautiful places and share everything with their thousands of followers. But the influence of influencers also has its downside.
Restlessness, nervousness, burnout are the sufferings with which more and more influencers are struggling. Recently, the well-known influencer Sophia Thiel announced that she needs a break from social media life. Their retreat comes as a surprise, but also reveals the negative side of influencer existence. Anyone who is constantly online and rarely shuts off quickly reaches its limits.
Online psychologist Carolin Müller knows why. “The consumption of media, but also the constant consumption on a screen, of course, has an impact on our ability to concentrate,” she says. Our brain has to constantly change, the attention span is reduced, the constant staring at a blue screen leads to worse sleep. “The big problem is that we are not made to stare at a screen all the time, man is a social animal.”
What social media does to our health
Over the past 15 to 20 years, our media consumption and access to the screen has changed fundamentally. Much that previously took place offline, has shifted into the digital. Especially influencers are on the phone non-stop nowadays. “Life is all about likes and comments, but that’s not real life,” says the psychologist. One loses gradually the relation to the real – or so-called offline life. The urge for more followers, more reach and likes to increase, and thus the media consumption. “But what you live then, the world of edited photos, selected scenes and a curated feed is not real,” she says.
The constant online presence, the constant absence and disruption between offline and online life then lead to unrest and nervousness. If you do not pay attention, according to Carolin Müller, you quickly slip into a digital burnout.
The result: an inner emptiness arises. “Who suffers from a burnout, gets insomnia, suffers from listlessness, restlessness, sees in the long term meaningless in his activity as an influencer,” says the online psychologist. Many influencers feel burned out, unable to recover despite sleep and find no peace. But even putting the phone aside, being offline then leads to stress. A classic case of digital burnout, where offline and online life are no longer evenly distributed. Shutting down is difficult.
Off to the Digital Detox Retreat?
How big the problem of an entire Internet generation is to show self-help courses to Digital Detox or offline retreats that force you to put the smartphone aside and deliberately focused on a real life for a time. “Such retreats can help,” says the online psychologist. “If you use it properly for yourself.”
It is important that you learn in this break, that the online life has nothing to do with the real feeling. “Even if we pretend that a chat is just such a conversation, it can never replace a real meeting with friends.”
Real experiences with family and friends, hobbies and nature are important to give life a deep meaning. “Those experiences make sense to our lives, not the rising numbers of followers.”
Just sit in the bus and train
What helps according to the psychologist, are fixed offline times. “You can consciously look for a break in which you make the mobile phone and connect with people and nature.” Whether a whole Sunday or just a classic end of work, it is important to have a regular break. “How strong the severity of your addiction is, can be seen in the first few days, when you put the phone aside and is very restless,” said Müller. “We are often so dependent on constant input that normal life is no longer enough.” The urge to reach for the smartphone would be so great that you can hardly resist it.
What man has learned, he can also unlearn again. The first step: off to nature, surrounded by friends. Closing time with the mobile phone and also switching off the notifications as far as possible, so that you will not be constantly torn from real life. “If news keeps coming in and you’re being pulled out again and again, you lose a bit of freedom,” says Müller. “Or just sit and do nothing, just be with yourself and let your thoughts come, learn to be alone with yourself again.”
The recipe against stress and burnout
Influencer Julia Hansen, who runs the blog Julispiration, knows how stressful a life between being an influencer and being a regular job as a social media manager at Edeka can be. “When I’m stressed, I’m badly organized, I work a lot with editorial plans, and often reject collaborations when I know I can not make them, that’s honest, and it gives me tremendous relaxation.” I do not have to accept anything if I do not want to, “she says.
Her recipe against too much stress and burnout: to listen to his body and his mood. To organize yourself perfectly and say no. “And very important: Do not be too blinded by the other beautiful, always on vacation and sunshine-covered Instagram accounts The grass is beautiful and green on its own side And is not it: Yellow is too well, earth is good too, no turf is too good, just do your thing, “says Hansen.
Worth knowing about this topic can be found in the report “Influencer Marketing – legally compliant and secure”, the W & V together with the lawyer specializing in online law. Carsten Ulbricht has implemented. The detailed report provides checklists on the conclusion of the contract and costs, as well as a large overview of labeling requirements.