How to: Social Media Analysis

Last week, the topic was social media management. The tools that let you gain an overview of all or at least most activities in the social network.

That alone is not enough if you want to do your social media work professionally. Finally, there are still a few open questions or tasks.

For example, how good and effective is that what you are doing? How can content be created and distributed efficiently? And how do you keep track of what’s going on in the world?

That’s why the second part of How to for social media professionals today is about analysis, aggregation and content creation.

Tools for analysis

Social Rank

Even if you’ve got a reasonably large following behind you, the question remains how valuable it is. With Socialrank very neat analysis of the own community can be achieved. Not only that one can separate the chaff from the wheat; In addition, influencers can filter out quite well.

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Of course, it only pays off to work at a company or otherwise build up such a large follower that you can not possibly see it alone.

Socialrank also costs something – how much, the company tells on request. After all, small businesses, non-profit companies, start-ups and (self-statement Socialrank) celebrities get discounted rates.

Likealyzer

And another of the series “Knowing how well you do your job”: The Likealyzer takes Facebook pages and generates accurate analysis. Coupled with recommendations for action and other gimmicks, you can use it to optimize your Facebook page (s) properly. Again, it is worthwhile for social media professionals, especially since it is at Likealyzer a small free version, but only provides basics. After that it will be charged, prices on request.

Howsociable

Comparatively cheap (up to $ 99 per year) is Howsociable. Although there is also a free basic account, but throws with Foursquare, LinkedIn or Google Plus only networks from the second or third league. And of course, the quality of the results is not quite comparable to the tools presented before. For beginners and smaller companies but a good compromise.

Also on the notepad for social media analysis tools: Socialhub, Mention and Socialyser.

Planning and aggregation

Meet Edgar

Good planning is everything. For people who have plenty of content to distribute on many platforms, Meetedgar is a nice tool. Meetedgar is a pure planning and publishing tool and has nothing to do with monitoring and analysis.

It’s not exactly a bargain at $ 49 a month. Nevertheless, possibly worthwhile, because you can indeed plan ahead and put much “on schedule”.

Feedly

But it’s not just about distributing as much content as possible on social networks. You should also know who published what when and where. Old but Proven: Feedly, still a very effective and helpful content aggregator that keeps track of things in a confusing world. At least a bit.

Especially since Feedly can be organized and sorted very well via boards. The tool can save you a lot of time.

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Adobe Spark

And if you just want to build content for social networks, without the hassle and potentially expensive environment? Adobe Spark is still one of my (free) favorite solutions.

Photos, short videos, graphics – everything you need in everyday social media can be easily created. Both on the desktop and mobile.

For the notepad: Canva (graphics), Tyle.io (webvideos).

Giphy

The veterans of the Web probably have to chuckle quietly at the subject: GIFs were once very trendy, about 20 years ago. Like so much in the digital world, the little animations are making a comeback. Whether social networks or messenger – GIFs are more present than ever.

Giphy is a nice site that not only makes GIFs easy to find, but also quickly and easily integrates into virtually any form of communication. Available also as a browser extension; For example, for Firefox, Chrome and Safari or as a plug-in for Gmail. On the other hand, you can effortlessly create your own videos or pictures using GIFs.

Also interesting: How to: Adobe Rush

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