Today, how-to: how to redesign a website or how to renovate the old one to look after 2018.
The seven most important trends at a glance (selection of course strictly subjective):
1. Https: For safety’s sake you should …
Strictly speaking, https is not really a new topic. But in the meantime a tolerably big one. There are a number of very good reasons, especially to change an older website to https.
Today you do not put a new page on differently (if you do, you are doing something essential wrong).
Google Chrome is most recently giving a “not sure” warning if a page does not use https. And if you have an unencrypted contact form on the site, you run the risk of catching you with a rather annoying warning.
Do not forget: in times of the DSGVO since May an SSL certificate is obligatory for each side!
2. More interactions and animations
Away with static: Interactive and animated websites are becoming increasingly popular. As always, this is opportunity and risk at the same time. When designers use animations properly, they can guide visitors to notice certain things at specific times, leading users to the appropriate content.
That’s the good option. The bad option is: The user is annoyed because somewhere something flashes meaningless.
3. Flowing navigation
So far this is often the case: Most websites have a navigation that is fixed somewhere at the top of the page. New trend and pretty pretty: websites with “floating” or “flowing” navigation menus. The menu is slightly detached from the top of the window and floats a few inches lower.
The idea behind it is to make the user feel that navigation is a universal topic that accompanies him throughout his stay. The navigation, your friend and helper, so to speak.
4. Multimedia long form
Was actually a few years ago, a trend that many have run after. That was probably due to the legendary “Snowfall” of the “New York Times”. That the boom then waned again, was also due to the “snowfall”. Because many quickly realized that multimedia long formats look great, but at the same time do a great deal of work, which is hardly worthwhile, at least in day-to-day business.
Meanwhile, almost the second wave comes on this topic. Because one has to honestly say: Long pieces are always exhausting and require time and effort. Even if it is “only” a long piece with a few photos.
The user taste more contrary and content as well as visually attractive: Longform, Scrollytelling or whatever you want to call that. And finally: It’s the internet and it’s 2018!
5. No photo? Draw one!
For once, at this point, I have to tell you something about the print section. There, it has been noticed for some time that the illustration with these unspeakable “symbol photos” is nonsense. Looks like nothing and is also associated with the risk that it can be involuntarily funny.
On the other side: no picture? Does not look good either. For many magazines in the analog world, therefore, the principle has long been: You have no picture? Paint one! Recently in the net. More and more you discover a new kind of image in web pages: Illustrations.
Do not worry, I’m not talking about any drawings that are somehow active as placeholders. Very nice example for illustrations and also the previous topic animations that you all know: Dropbox.
6. Push it!
Push? Yes, that does not sound new now. The technology is almost from the Brontosaurus times of the Internet. Still, it is experiencing a comeback as well: push notifications are definitely becoming more prominent, and there are many websites that are now (re) integrating them into their designs. They are – still – a really good passive engagement tool.
Incidentally, you can also use comparatively simple for pages that are built with WordPress. Because yes, the halfway experienced WordPress user knows that, there is hardly anything that does not exist in the WP plugins.
And after push notifications are just an option that nobody has to use, what’s stopping you from instantly installing something like that?
7. One pager
A website is a main page with more or less many subpages. Or? After all, the traditional approach to building a website is still to put each topic on its own page. This is also useful for most websites.
However, with the evolution of how people read the Web, it is imperative to keep content to a minimum to improve conversion rates. Or do you really believe that someone today still likes to bother to navigate through three or four levels of navigation, and then perhaps come across an interesting story?
That’s a bit like the Google search: It may be that you also discovered something good on page 7 of the search results. Only that nobody finds out there anymore.
Possible solution and recognizable trend: Web design approaches that facilitate easy scrolling while ensuring that navigation hyperlinks pose no usability issues.
This means that individual pages are hidden and have concise, scrollable sections – i. one-sided web designs – are present. So almost like the good, old landing page. Only faster, less clickable – and yet with everything in it, what the user must have. Sounds simple, but it’s not as easy as you might think at first glance.