Alone in Apple’s App Store and Google Play Store together in 2017 more than 5.5 million apps were available for download. The market potential of app development is demonstrated by a study by the US company App Annie, according to which more than 80 billion US dollars were spent in the app stores of Google and Apple in 2017. Thus, it is clear: The selection of applications for users is greater than ever. At the same time, the demands on the design surface are increasing in the face of technical innovations. The consequence for developers: A “nice” design is far from enough to stand out from the crowd and convince users of the benefits of their own app. That’s why we’re showing you the six most important app design trends for 2019. They have the potential to make your app a success.
Depth and levels
Whether dating or shopping app, users place far greater demands on applications for their smartphones or tablets than they did a few years ago. The higher demands are mainly due to ever more powerful technology. Last but not least, the increasingly high-resolution displays of iPhone & Co. also demand higher quality standards in app development.
With depths and levels in apps, the high-resolution smartphone displays, which are much smaller in size than desktop or laptop screens, can be optimally used. They allow you a very clear structuring, for example, with which you can highlight important elements or clearly define product lines. Even complex issues become clear with the help of the processing of depth and the design of different levels. Overall, the user interface is then “cleaner”, tidier.
This effect is reinforced by overlapping fonts in varying opacity in combination with a variety of shades. For example, call-to-action buttons can be placed perfectly in the focus of the user.
The optimization of the structure through depths and levels also fulfills a central user requirement: Users can thus reach their destination faster. Especially with mobile internet use the time factor plays a decisive role for a positive user experience.
Wipe à la Tinder
At the latest with the launch of the Tinder dating app in 2012, “wiping” is an important design element in apps. The success of Tinder is probably due to a certain extent to this ingenious function, because it facilitates the use enormously. Instead of pressing buttons, the user simply wipes the touchscreen with their thumb or forefinger. Meanwhile, by wiping in apps not only less attractive potential partners are sorted out, but since 2018 also deleted mails, changed the music, bought products or changed between views.
The larger the screen of the mobile device, the smaller the swipe gesture for operating the app can be integrated into the design.
Since wiping can be integrated into app usage almost intuitively, increasing usability enormously, you should definitely have this app design trend 2019 on your agenda.
Augmented reality is not just a megatrend in app design. It manages to connect the virtual world with the real world. All you have to do is equip the smartphone with the appropriate VR glasses.
The extension of reality creates completely new possibilities in app design. Whether virtual dressing room including fitting, the visit of art exhibitions, the flight into space or the interactive computer game in which gamblers can play the main role, everything seems to be possible with AR.
An impressive example of how well VR reaches its users is Pokémon Go. The interactive app game that used to hunt for Pokékoms in public places or in buildings has millions of fans worldwide.
Meanwhile, big brands have taken up the trend. Amazon, for example, plans to launch a virtual fitting fitting.
VR takes the trend towards gamification perfectly. This can make it even more attractive for customers to use your app. They just enjoy using all the features. Another advantage of this app design trend: You clearly stand out from your competitors in the currently still manageable range of VR apps.
For a long time it was standard practice to highlight buttons that led to the shopping cart. The click on the button carried out the purchase or confirmed, for example, the registration by e-mail address.
Meanwhile, the expectations of users has changed. Standard design is no longer appealing enough in times of user-generated content.
With interactive animations in your app you fulfill the desire of your users for a very personal online experience.
The implementation can be varied. For example, buttons can change in size, color or shape by tapping. Similar to the AR design trend, gamification also plays an important role here. Because the playful handling of your app reinforces the attachment to the application.
Adjustments to large screens
The technology now allows nearly borderless screens on smartphones or tablets. This opens up new opportunities for app design. A popular design approach is so-called “real screens”. They do not have recognizable home or back buttons.
With the rounded edges of the latest generation smartphones and tablets, user interaction designers need to plan the position of sharp-edged elements even more accurately.
On the subdivision of content larger screens also have influence. Thus, content 2019 is not simply divided into logical blocks that follow the form of the mobile device. Rather, content elements are integrated “organically”, ie without borders, into the screen view. Due to the larger screen area, app designers can also develop applications that perform two separate functions in two screen areas. For example, your users can watch a video clip in 2019 and comment on it in the other part of the screen.
Conspicuous color gradients
In the early days of app design, it was extremely popular to mimic retro items and integrate them into the app. Similarly, designers set on flat design and used as restrained colors. In 2019, however, users will demand clear announcements. This is especially true for the UI design.
An important design trend for apps in the year 2019 are striking color gradients, which make a clear hierarchy recognizable and at the same time address emotions. This visual design makes apps even more exciting for users and encourages them to follow the natural “flow” of your application and try out all the features and actually use them.
The year 2019 will again bring technical innovations in terms of touchscreens and hardware of mobile devices with it. This means your app design needs to adapt to these new developments in order to compete in the highly competitive app market. After all, your users with better technology also have higher demands on the design and functionality of their apps.
In order for your apps to continue to impress with a high user experience, the services they offer should be perfectly tailored to each audience to help increase conversion rates.
The key to successful 2019 App Design is the ability to unify several important aspects in one application, all of which have a positive impact on the user experience. It is therefore no longer enough to focus solely on the aesthetics of the application. Rather, it is the perfect interaction of function and design that will completely thrill your users in 2019. The app design trends show you where to start.
Monique Zander is International Content Manager at 99designs, the global creative platform that makes it easy for designers and customers to collaborate on impressive designs.