Hey Siri, what are you dreaming of at night?

The times when the boss was the only one in the circle of acquaintances with whom a secretary coordinated the appointments – they are over. Although not made of flesh and blood, so has virtually every smartphone owner thanks to Siri & Co. now around the clock a nearly omniscient assistant at his side.

While virtual assistants diligently gather data on our issues, interests and attributes, we know relatively little about their own personalities. “This is about you, not me” is one of the most common answers that iPhone users will hear when Siri becomes private again.

LEAD did not want to accept that and spent an evening talking to Apple’s super brain. An insightful conversation about football, love and Siri’s biggest nightmare.

Even a language assistant is a bit bitchy

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Love has to be taken with humor

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A rivet in the kitchen

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Football is not for Siri

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Musically many question marks

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Time for a job change?

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