Google: New concept for a more private Internet
When ads are not personalized, Google’s ad revenue is down 52 percent. To protect its business, and yet counter the data protection offensive of competitors such as Apple or Mozilla, Google has now presented a new privacy concept. A “Privacy Sandbox”, a strictly separate area for user data in the browser, is supposed to create the balancing act between advertising revenues and privacy. How this could work, Google explains in a blog entry. Many user data should not leave the Chrome browser, and therefore no longer land on Google servers.
One of the basic ideas: Advertisers no longer experience the interests of a single user – only the topics that interest larger groups of users, who then continue to receive personalized advertising. The “fingerprinting”, ie the exact identification of a browser and its user, is severely limited. Advertisers receive a limited “privacy budget” of user data that they can query and use. Google is now putting its ideas for “building a private Internet” into public discussion. CNET is positive about the initiative: “The Privacy Sandbox, which Google has been working on for months, could be a big step when it gets adopted by sites and advertisers and could help Google out of its privacy dilemma.”
Spotify now with three free months
Three months free trial subscription at Apple Music, but only one month of free listening to Spotify Premium – this has been a strong argument for Apple’s music streaming service. Now the Swedes oppose it, and also offer three months of auditioning. “As of now, our users get the first three months for free if they choose Spotify Premium,” it says in a statement.
The new offer is valid worldwide and is now also available for German users. According to Spotify, this is not a timely action, but the future standard for new customers. Curiously, Apple should have thought recently about a limitation of his music trial subscription to only a month. These plans may now be obsolete.
New from Bose: The speaker with the handle
Next Monday, home audio specialist Sonos will introduce the Move, its first outdoor speaker with battery and Bluetooth connectivity. Certainly not coincidentally competitor Bose has now advanced, and has presented a very similar new box. The Bose Portable Home Speaker offers twelve hours of battery life, 360-degree all-round sound, networking with Wi-Fi, AirPlay 2 and Bluetooth – and of course a handle to take away.
Voice control with Alexa and the Google Assistant is also on board. This makes the assistant mobile, and can also listen at the lake or in the garden shed. If you want to protect your privacy, the microphone is lame with a hardware button. The new Bose loudspeaker is according to Engadget in the US from 19 September for 349 dollars in the trade. The start of Germany should then follow soon.
Alexa: New ideas for senior care
Seniors who are still fit enough to live alone at home – in the future they should be able to keep in closer contact with children or other relatives via Alexa. To this end, the US insurance company State Farm has developed a new skill, an Alexa app that connects the generations by voice control. Children should have a better overview of whether their parents are at home. With short “check-ins”, ie with voice messages, older people regularly inform that the relatives do not have to worry.
Alexa, according to CNBC, also reminds of appointments or taking medications. The skill suggests common social activities. And grandchildren should motivate their grandparents through Alexa to keep more contact with their relatives. Developer Mark Oakley of State Farm said: “The contact with my father, who lives alone, is quite arbitrary by phone or email, and we thought there had to be better solutions to that.” A test will start this year in the US. It is conceivable that insurance companies pay in the future Amazon’s echo devices for the elderly.
Lawn weakness: No Toyota Supra in “Need for Speed”
The Supra, developed jointly with BMW, is Toyota’s new cult sports car. The unconventionally styled 63,000 Euro racer is in huge demand worldwide. All the more disappointed are fans that the Supra is not to be found in the new action racing game “Need for Speed Heat”. Following a request on Twitter, Toyota UK now had a surprising answer: “You can drive our cars in Gran Turismo Sport – in a game that does not promote illegal road racing.”
Embarrassingly, it turned out, however, that the Japanese automaker has not too big problems with illegal road races. Because the Supra will be one of the main characters in the upcoming car scrapping orgy “Fast & Furious 9”. Toyota apologized several times for the hypocritical tweet, and put it out. True background, as it turns out, according to Car and Driver: Toyota has signed an exclusive agreement with Sony for “Gran Turismo”, which excludes the use in other video games.
The end of the LEAD: Schmutzgate – the Apple Card after two months
Schmutzgate continues. Yesterday, Apple had published care instructions for its highly sensitive credit card diva Apple Card, which must not be kept in leather goods, in jeans or together with enemy and scratchy plastic cards. Now, the tweet of a former Apple employee who got an Apple Card to test very early on shows what happens if you do not treat the card with love and devotion enough.
The new dirty details read as follows: The man had put the card “illegally” in a leather wallet. After two months, the white color dissolved from the Titan, which makes up the card. What remains is a dirty, patchy surface, with which Apple could lose a lot of credit to its customers. SlashGear therefore recommends startups a clean new business idea: protective films for the Apple Card.
By the way: TechDaily is also available as a newsletter and as a skill (“Alexa, open LEAD digital Tech”).