These are the novelties of the IFA 2018

Many major manufacturers keep their gadgets for the IFA until the last secret, they air the curtain only at the show itself. Microsoft, Asus, HTC, LG – are big speculation. So is expected at the Asus booth with the presentation of Asus Rog Phone. A confirmation is still out that the pure gaming smartphone, which is to compete with the popular Razor Phone, will be presented in the capital. Plenty of accessories, console-like shape, AMOLED display, 6-inch first tester, especially in the US, were already very pleased with the device, which can also be used as a mobile gaming station in conjunction with a PC.

Microsoft’s product lineup for the capital continues to puzzle before the launch, HTC is likely to show the middle-class Android smartphone U12 Life. Rather unlikely that the group in Berlin already presented the Blockchain smartphone Exodus with Wallet for crypto currencies.

Google Max Home

Although the new Smart Speaker Assistant from Mountain View is not yet officially confirmed, Max Home is likely to play a key role in the Google Roundtable on the IFA announced on Friday evening.

The clever speaker with assistant function is ready for the start of Germany, especially since Google has a lot of catching up to do in the audio sector. So far, the Max Home in the US for $ 399 (about 340 €) available. The small speakers Google Home and Google Mini can not satisfy the demands of music listeners. The Max Home as an extension of the product family then plays in the same league as the already available in Germany Sonos One and the HomePod.


The Max Home also offers rich sound due to its rich form factor, but at the same time it can intelligently control gadgets such as lamps and thermostats. Whether the German conversion rate is then 399 euros, may be doubted. The HomePod costs 349 euros, a single Sonos One beats with 229 euros.

Google Home Max Photo 1
(Image: Google)

Nanoleaf Canvas

Everything is so colorful here, in Hall 26, Stand 382. Nanoleaf, founded in 2012 and now based in Hong Kong, Shenzhen, Toronto and Paris, wants to revolutionize the light of the Internet of Things. Even the 12-page Nanoleaf Remote, a smart and HomeKit-enabled remote control in cube form, caused quite a stir. The same was true for the Light Panels & Rhythm Kits, which transform music into light effects in real time.

The light artist lineup will now be expanded to include Nanoleaf Canvas, which will premiere in Berlin at the IFA. Thanks to the touch panels, it is possible that light scenes can also be changed without an app. A touch is enough – or you steer canvas intuitively over a swipe gesture. The technology visualises ambient noise and music in light waves, even the edges are illuminated and do not interrupt the flow of light.

Canvas is intended for experimental living room designs, but also for the hobby cellar or professional use in bars or cafes. The panels are modular, you only need a single control unit, which tinkers even without a smartphone via the “touch-to-turn” principle.

Exact prices and a start date in Germany have not yet been determined. For comparison: Nanoleaf Remote and the Light Panels start at 60 euros, depending on the number of panels and kit size, the maximum prices are 250 euros.

Nanoleaf Canvas
(Picture: Nanoleaf Canvas)

Philips Hue with product offensive

Other companies are also shining light in Berlin. A very big one. This is especially true for the Phillips division Signify, which focuses this year specifically on the IFA and there presents a considerable product extension of the Hue series. Philips Hue is considered the most popular smart lighting system of the Germans and in general as the world market leader in the light segment.

At the Philips booth in Hall 22 everything is under the motto: the right lighting for every situation. Especially in demand is the Hue Play: Designed as a lightbar for the living room. Vertically and horizontally usable with indirect ambient lighting effects, also suitable as backlighting, for example behind the TV, to create a suitable lighting mood for the film. A socket can be extended to up to three units (from October from 69.99 euros, also with 5-meter extension cable / 15 euros extra).

Philips Hue Play
(Photo: Philips)

From the new lineup also very interesting: Hue Sana, Hue Liane and Hue Signe. While Sana (start September / 170 euros) brings a circular and atmospheric atmosphere into the living room, Liane (also September and 170 euros) is more suitable for illuminating the dark areas of a room. Signe is a classic floor and table lamp (in September for 170 or 270 euros).

The smart garden will no longer need the classic white exterior lamp. It is also more colorful. The Outdoor LightStrip for garden, balcony and terrace is now available with 2 meters and 5 meters. A pity, however: You can not extend the LightStrip and also not cut (780 and 1600 lumens / by 95 or 170 euros, from now).

For the first time, Philips Hue is also moving into the bathroom. For this purpose, the new Adore bathroom collection was developed. The protection class IP44 makes it possible that the mirror light, 1er spot, 2er spot, 3er spot, ceiling light and wall light are protected against splashing water and steam in the bathroom. Four light scenes are already integrated in advance (from 80 to 250 euros).

LG Styler

Lg Styler photo
(Picture: LG)

Do not you just want to steam your bath, but also your laundry? Then the LG Styler series should be an interesting IFA novelty. The smart gadget comes with the somewhat chunky form factor of a refrigerator, but is actually a very special wardrobe that dries wet laundry under steam. The bonus: The Styler smoothes the laundry too – and its cleaning function makes it possible to remove superficial dirt on clothing (around 1600 euros).

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