Sad numbers: Eleven million tons of edible food are thrown away every year in Germany, according to the Food Report 2019. According to Federal Minister of Food Julia Klöckner (CDU) these are about 55 kilos per household. Fresh fruits and vegetables dominate with 34 percent. It is followed by “cooked and home-cooked” with 16 percent, bread and baked goods with 14 percent, followed by drinks with 11 and milk products with 9 percent.
According to a WWF study, 14 percent of global food waste is accounted for by private households.
The plan: 15,000 euros until 31 May
“On the leftovers, get set, go”: motivation enough for Munich-based entrepreneur Lisa Zvonetskaya (31) to expand her free app UXA Foodsharing (download link: iOS, download link: Android). Zvonetskaya will raise money on the crowdfunding platform Startnext until May 31, to raise as many as 100,000 active users as possible for UXA, which was created in 2017, this year. Financing target: 15,000 euros. The UXA CEO says, “If we manage to share flats, cars or clothes, then it must be possible to share food.”
First and foremost, it’s not about making money. Motto “Sharing is caring”: “It is important to me to do the right thing and my mission is to reduce food waste in private households.”
“Making more people aware”
15,000 euros – that sounds in times of millions, which are called in financing rounds of start-ups, first of all not after much money. Zvonetskaya considers this sum to be “realistic”. The question of difficulty does not arise, it is surpassed by the necessity of marketing. “Another positive effect of the crowdfunding campaign on Startnext is to reach significantly more sustainable people. I would like to use this range to sensitize and inspire even more people to the topic of food waste. “The topic of sustainability is becoming more and more of a trend anyway:” I’m sure the coolness factor is also increasing. Especially young people pay more attention to how they deal with the environment. “
UXA – the name sounds puzzling. He can be explained with the founder’s Eastern European roots. Uxa (pronounced “Ucha”) is an Eastern European fish soup. This is so valuable that it is never thrown away, but rather shared with friends and neighbors. When Zvonetskaya came up with the idea of founding the food sharing app, Uxa was their first association.
Fishing for money – for the expansion of the community
But such a food sharing app is by no means a self-perpetuating, it is also a mission: So there are good reasons to collect money in order to quickly expand the community for the best possible sustainability.
At the LEAD test in the city of Berlin, we checked the offer at our location using UXA. Result: The next food to give away was 6.6 km away. The next but one food was then offered 253 km away. No one drives such a route for – in this case – Bahlsen chocolate bar.
Founder Zvonetskaya does not want to dispute the problems of setting up a food sharing app: “This is a good example of how essential it is – and at the same time the biggest challenge for UXA – to get as many donors and collectors as possible Region in the app, so that many more food can be exchanged. Even now, there are weeks in which relatively much hired and picked up immediately, and then sometimes less. Seasonal features like Easter are already noticeable in the app. Here, however, everyone is encouraged to adjust the edible Festmahlreste in UXA. Not only does it save food from garbage, it also makes another person happy. ”
Focus on simplicity and ease of use
A plan that other projects pursue. Too Good to go, OLIO, Share your food are some of the best known initiatives in the field of food sharing. In contrast, UXA claims “simplicity and ease of use,” says Zvonetskaya. Too Good to Go does not see her as a competitor with her private-to-private concept as it is a B2C concept and the food is not free. The same applies to OLIO, which also sells non-food.
Most likely, Share your food could still be described as a competitor. There, however, the UXA CEO has observed stagnating visitor numbers. In general, however, she sees foodsharing projects positively: “The more offers for people to save food, the higher the chance that food waste will decrease in the medium term.”
The way is long. In a BITKOM study reported by DIE WELT, 58 percent of 300 surveyed food producers indicated that the digitization wave in the industry will only bring food waste to zero by 2030. Until then, households and private initiatives like UXA’s are all the more important.
It is time to rethink. Now. Not just in 10 years.