Tech Daily: Sales slump – what Apple has to do now

Turnover: what Apple needs to do now

Apple numbers
No love briefing – on the contrary: Tim Cook writes to investors (Photo: Apple)

$ 84 billion in quarterly sales and a gross margin of 38 percent – such a “crisis” would be enjoyed by any company in the world. But for Apple even these deep black numbers mean “red alert”. In a “letter to investors” CEO Tim Cook had to admit last night that Apple can not meet its sales forecast for the first quarter of 2019 (which ended on 29 December accounting). Instead of forecasting $ 89 to $ 93 billion in revenue, Apple is now down $ 84 billion, down from $ 9 billion, mainly due to declining iPhone sales.

Macworld sums up the reasons: “Apple blames everyone but himself.” Cook mentions numerous causes in his letter: The earlier launch date of the new iPhones, which already fell in Q4 2018. The strong dollar. Delivery problems with devices such as the Watch 4 or the AirPods. The trade disputes with China (pronounced Trump) and the decline in sales there. Lower subsidies from mobile service providers. And the battery replacement program for older iPhones 2018.

One of the key reasons Tim Cook does not explicitly address: In order to meet the exaggerated expectations of the stock exchanges, Apple has turned too hard on the price screw. Virtually every product that Apple launched in 2018 has become even more expensive than its predecessor. The iPhone XR (from 849 Euro) and the iPhone XS (from 1,149 Euro) are in terms of technology, design and operation, although still excellent – but in comparison to the competition too expensive. Samsung’s top model Galaxy S9, on the other hand, is available from just 490 euros. What Apple needs in 2019, are again affordable devices. If an iPad can be offered for (very reasonable) 349 euros, an iPhone for 650 to 700 euros must be feasible. And below a MacBook Air for at least € 1,349 (with only 128 GB of memory!) Apple needs a contemporary entry-level MacBook with Retina display under 1,000 euros.

The Schumi app for the 50th birthday

Michael Schumacher App
The app for the 50th birthday of Michael Schumacher (Photo: Keep Fighting Foundation)

Today’s 50th birthday of Formula 1 legend Michael Schumacher is more likely to be a quiet event, the circumstances do not give occasion to celebrate. But at least for the fans of the seven-time world champion, the Schumacher family has a present: Today, the new official Michael Schumacher app for iOS and Android has been released. The app is a kind of virtual museum with the most important cars of the record champion, with a tour of his kart track in Kerpen-Manheim, with VR features and much more. According to the announcement, additional content will be added over the course of the year, including augmented reality.

Fortnite: Music as a new weapon

Fortnite Boombox
With the devastating boom box Epic Games fishes for new users (Photo: Epic)

The hype surrounding “Fortnite Battle Royale” did not break even over Christmas and New Year. The latest bizarre weapon is a boom box – a ghetto blaster, which houses and other buildings with murderous loud music and basses brings to collapse. The sound of horror, a kind of virtual Helene Fischer, is so destructive with a single tone that building new buildings becomes virtually impossible. Resistance is virtually eliminated.

Android apps: Those were the top 10 in 2018

Android Top 10
This WhatsApp seems to actually prevail! The Android Top 10 2018 (Photo: Statista)

Statista has listed the top 10 2018 most popular Android apps in Germany. By a long way, WhatsApp remains with 14.9 million downloads ahead of Facebook Messenger with 9.9 million and Snapchat with 7.8 million. As a surprise, the shopping app Wish ranked fourth with 6.9 million downloads and the game word Guru in seventh place with 6.1 million downloads. The most popular categories in the top 10 are social media and shopping (3 each) and communication (2).

Windows 10 now more popular than Windows 7

Windows10
Aged three and a half years, Windows 10 needed to pass Windows 7 (Photo: Microsoft)

After three and a half years, it’s done: since the end of 2018, Windows 10 is the most widely used desktop operating system in the world. With a market share of 39.2 percent, Windows 10 has passed Windows 7 for the first time according to Net Applications, which “only” comes to 36.9 percent. That the ancient Windows 7, which will be ten years old next October, is still in second place, however, is not a glorious glory for Microsoft – and a massive problem for global data security. Overall, Windows comes on 87.7 percent market share, MacOS is with 9.6 percent, far behind in second place. The rest including Linux (2.1 percent) plays hardly a role.

The end of LEAD: Now only non-annoying dead spots

An amusing look back has surfaced on Twitter. According to the then CSU-Digital Minister Alexander Dobrindt of 2015 2018 all “annoying radio holes” are finally closed. We learn from this: The deadlocks that mobile users still experience all over Germany are still there – but at least they are not annoying.

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