Artificial intelligence needs creative intelligence

In the face of rapid developments in the field of artificial intelligence, human employees seem to have bad cards in the future. The more they try to compete with AI on the level of purely rational, repetitive, and operational activities, the sooner they will become redundant due to the superiority of the machines.

For companies that ignore these predictable developments or deliberately force them to put pressure on their employees, difficult times will dawn. Because a rivalry between machines and people only leads to frustration, resignation and loss of productivity. A danger that many experts and tech greats have recently warned about – especially Tesla boss Elon Musk and Google chief engineer Ray Kurzweil.

Also interesting: artificial intelligence as a challenge for executives

Machines will never be as creative as humans

In order to be successful in the future, companies and their employees have to embark on a new, complementary path. It is important to focus on skills that computers do not or not master well enough. These include competencies that until recently have often been ridiculed or even unwanted in most companies: empathy, curiosity, passion and creativity.


The latter in the working world of the future will be the unbeatable unique selling proposition of man. Intelligent machines and algorithms will always count faster than we do – but they will never be so creative. In our creativity, however, all the innovation potential germinates that makes development and progress possible in the first place. Success in the future will therefore largely depend on how well we succeed in supplementing the “high-tech” that already determines our everyday lives with “high-touch”.

Creative minds wanted

In the future, organizations will need employees with distinctive design skills. Employees who question the status quo, recognize undiscovered potential, network people and machines and develop extraordinary ideas.

Artificial intelligence in all its different forms and forms can not even begin to take on these complex human tasks today. Without creative people who know how to use them wisely, digital assistants, chatbots or cooperative robots are completely useless. Companies are therefore well advised to give the “creative intelligence” of their employees a high priority and to promote them in a targeted way.

Above all, something has to change on the executive levels of companies in order to succeed. Because with an employee leadership from the industrial age, which is geared to efficiency, error prevention and departmental thinking, no framework conditions for creative work can be created.

It’s time for a new style of leadership that focuses on play, creativity and empathy. At the World Economic Forum 2018 in Davos, Jack Ma, founder of the world’s largest trading platform Alibaba, even demanded that our entire education system be geared to precisely these artistic and creative abilities. Otherwise we will have big problems in the future, says Ma.

Artificial intelligence will not replace man

However, it will be some time before a new generation of creative apprentices and students flood the business. Until then, the companies themselves are responsible for optimizing the creative intelligence of their employees. They achieve this by creating an open and adventurous environment in which employees find the best possible solutions for their colleagues and customers.

Artificial intelligence will not replace man, but relieve and support him. This is confirmed by a study by the market research institute Gartner. It estimates that by 2020, artificial intelligence will create 2.3 million new jobs worldwide.

The fear that artificial-intelligent colleagues will soon displace people is therefore completely unfounded. Rather, it can be assumed that employees and machines will work together ever closer in the near future. Therefore, the greatest potential will be developed by companies who have understood this very well and work according to the formula “artificial intelligence (AI) x creative intelligence (AI) = more success”!

Also interesting: Curse & Blessing: What we can expect from Artificial Intelligence

About the author: Jens Möller is an innovation coach, author and speaker. It encourages people and companies to recognize, develop and successfully use their creative potential.

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