Radio? Nobody needs anymore!

I love audio! No other media genre is so close to the pulse of the times. Audio is personal, emotional and close to people. Whether SmartSpeaker, podcast, voice, radio plays or radio. Audio has many faces or voices. But let’s stay with the radio. I do not know about you, but with the radio that’s […]

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First steps to a successful social media mix

Facebook, Instagram, Pinterest, Snapchat – the number of social media channels is huge. And with it the seemingly endless possibilities for marketers to cleverly play commercials. While many companies are choosing the platform, they only extend their TV or online campaign into their social media channel. This leaves them with a significant portion of the […]

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10 tips on how to label advertisements correctly

The court case surrounding blogger Vreni Frost discredits the influencer scene. While a number of Instagram starlets are on the barricades, social media users wonder how they should differentiate between the real and the paid opinion of their fashion, food or lifestyle idols. Ten points that make it easier. 1. Mark clearly identifiable advertising The […]

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If the hospital thinks

Who enters the University Hospital Essen, enters a normal hospital. A hospital with a receptionist, dedicated nurses, busy doctors, and slowly shuffling patients. But behind the scenes, the university hospital is in turmoil. The digital transformation is to take hold and turns the well-tried work processes on its head. Clinic chief Professor Jochen Werner wants […]

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Spielwiese KI: Be nice to each other!

Do you feel the same way as my colleague Martin? Artificial Intelligence (AI) and Customer Experience (CX) – currently totally hyped but also for many the forecourt to hell. But: What does that actually mean, before the topics degenerate into generic buzzwords, with which everyone casts half-casually around themselves? What unites both topics is a […]

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UTRUST: Paypal for cryptocurrencies

Filipe Castro would love to invent his own crypto currency. Maybe he will do that someday. At the moment, he’s too busy building his start-up UTrust. The fintech company combines the benefits of PayPal with the security of blockchain technology. Last November, UTRUST raised $ 20 million from an ICO. Establish cryptocurrencies as a means […]

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TechDaily: The first look at the car from Dyson

The first view of the Dyson car The patent for the Dyson car. The electric motor should already be ready (photo: Dyson) It has been known for some time that English vacuum cleaner revolutionary James Dyson wants to build his own electric car. Now, patent drawings show first details. Accordingly, Dyson plans no small city […]

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What does a … Head of Sustainability & Wellbeing?

Position: Head of Sustainability & Wellbeing Name: Federico Montella Age: 44 Education: MSc, Architectural Association London, CEng (Politecnico di Torino) Company: WeWork What do you do? At WeWork I am responsible for sustainability and well-being initiatives for our 100,000 members in Europe. On the one hand, this includes the local implementation of our global goals: […]

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The Best Apps 2019 – Part 9

WDR AR 1933 – 1945 “WDR AR 1933 – 1945” (Photo: WDR) Many of the contemporary witnesses who experienced the Third Reich are already dead today, those who are still alive are very old. It is therefore all the more important to make history tangible and to convey it to young people in an understandable […]

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Automated customer approach is the future

Mr. Schneider informs himself on the website of the big local construction market about garden houses. In the past season, he has already had a set of garden chairs laid online and picked up later at the hardware store. His contact details are therefore known to the hardware store. Due to his online search Mr. […]

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