Artificial intelligence as a challenge for leaders

Leaders will need to bring a balance of intellectual (IQ) and emotional (EQ) intelligence to managing AI-driven workspaces. This is one of the core theses of Avanade’s internal Think Tank. The leading provider of digital innovations in the Microsoft ecosystem, in collaboration with market research companies, has already commissioned a number of studies on, for […]

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LikeYaa – the tinder for influencers

LEAD: Your influencer branding platform is called LikeYaa – how did it come to the founding idea? David Neuendorf: In influencer marketing, we have seen that the topic of corporate branding attracts little or no attention. Here, we wanted to start with and build a platform where companies can introduce themselves through audiovisual tools and […]

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The Best Gadgets of the Week, Part 15

Drink water, taste cyclists – the magic bottle from Munich Is water, but does not taste like water – the Air Up makes it possible (Photo: Air Up) “We are (again) sold out!”. The Munich drinking revolutionaries and inventors of the scented water bottle Air Up have a problem. But it’s a relatively nice problem: […]

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User Centricity: In the footsteps of the sovereign customer

Digitization will fundamentally change the relationship between customers and businesses. Especially in the discussion: Customer Centering – User Centricity. It not only influences the service and product design, but also increasingly the communication. This development is increasingly increasing – driven by social media and the growing importance of the smartphone. Customers now have the opportunity, […]

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What does a technical consultant do?

Name: Hajo Hoffmann Age: 38 Position: Technical Consultant Education: Diplom-Informatiker Company: Spirit Link, digital communications agency focusing on healthcare What do you do? “Talking and painting” is my favorite answer to this question. In general, I support all involved in technically complex projects in order to better understand the connections and possibilities and to consolidate […]

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