What the cities of the future will look like

Our planet is in trouble. And most people agree with that now. There is a growing consensus that population concentration in densely populated, sustainable urban areas is a potential solution to the problem. We will find out soon enough that as early as 2050, two-thirds of humanity will live in cities – many of them […]

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The Last Morning Netzer (32): Jour de France

We Are Deschampions The day of glory is here! Or, as the Marseillaise puts it: Le jour de gloire est arrivé! France is Football World Champion 2018. And France celebrates. Félicitations also from the morning Netzer for a fantastic performance! MY LOVE pic.twitter.com/Ut72cZTLWU – Kylian Mbappé (@KMbappe) July 15, 2018 Good night! # FRA # […]

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The E-craftsmen are coming!

Had recently image once again such a beautiful theme, which hung well on the big bell. “Germany in the plumber crisis” headlined the still leading tabloid on page one. What happened? Some people had been waiting disproportionately long for urgently needed craftsmen, some up to two years, they were put off, dangled with water damage […]

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How to: Storytelling

Ok, now it’s gonna be a bit theoretical (but it will be over soon). It used to be called ™ you have to do something cross medial somehow. So what for example something printed, then a video on the net. This sometimes had funny effects, because you often saw the result that somehow it was […]

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How Legal Tech Brings Law to the Future

In all industries, disruptive startups and ideas make the economy and society change. For a long time under the radar has remained an area that ultimately forms the basis of our democracy – the legal system. LEAD spoke with James Carstensen, who uses his expertise in IT, business and legal to help law firms digitize […]

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iPhone Guide: Which device fits you?

THE OLDTIMERS IPhone 5S (2013) Apple Oldie in a handy 4-inch format: iPhone 5S (Photo: Apple) When the 5S appeared, it looked similar to its predecessor iPhone 5, but technically offered some novelties. The fingerprint sensor Touch ID had its premiere on the 5S. And it was the first iPhone with 64-bit processor and M7 […]

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What makes the success of chatbots

The hype about chatbots does not abate. At the latest since Alexa, Siri and Google Assistant turn on the lights in our apartment and read out or read news, not only such voice-based bots are socially acceptable. Even messenger services such as Facebook Messenger, WhatsApp or the good, old SMS become more important for the […]

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What does a … Audience Development Manager?

Name: Marius Bortolusso Age: 34 Position: Head of Audience Development Education: Businessman for Audiovisual Media, MBA in Entrepreneurship and Innovation Management Company: Bauer Xcel, Hamburg What do you do? As Head of Audience Development, I’m responsible for the sustainable reach growth of Bauer’s digital brands at Bauer Bauer together with my team, as well as […]

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Companies benefit from new perspectives

You are a graduate and experienced computer scientist, media designer or lawyer. The war turned them into refugees. In some cases, they wait months or even years for work permits. We all know that – without any perspective one becomes discouraged. And not only the refugees want to work, companies also need employees. Getting a […]

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What does a … Instructional Designer do?

Job title: Instructional Designer at AVADO Learning Name: Max Mielke Age: 29 Education: Bachelor of Arts, Education Planning and Instructional Design Company: AVADO Learning What do you do? I develop learning journeys for virtual and semi-virtual learning programs around the topic of digitization. At the beginning, I ask a lot of questions – about the […]

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