Always up to date on all topics of digital life
Do not do it like Klaus Fischer. The owner of the Fischerwerke, which is mainly known for the Fischer dowels, already wanted to know in 2012 the company succession in dry cloths. His son Jörg Klaus Fischer therefore took over the management of the company in 2011. But a year later, he threw down and […]
Read MoreLEAD: Mr. Papendieck, authenticity is a top priority when it comes to influencer marketing. But you disagree here? Philip Papendieck: Yes, at least in terms of understanding the market. The concept of authenticity has fundamentally shifted over the years. When our agency started working with influencers four years ago, the number of collaborations between influencers […]
Read MoreThe German entertainment market is known for a lot – but not necessarily for its qualities in serial narration. That’s just changing: After the international success of Netflix’s first German in-house production “Dark”, the streaming giant has, for example, exclusively signed the two authors Jantje Friese and Baran bo Odar. Equally ambitious is the ZDF […]
Read MoreLEAD: How do you come into contact with the topic of “employer branding” in your professional life? Nora Heer: I have been helping to build companies for more than 20 years – sometimes from 0 to 900 employees. For this a strong employer brand is indispensable. Today, the topic is becoming increasingly important for our […]
Read MoreThe big US technology companies are investing heavily in artificial intelligence (AI), one of the key technologies of the 21st century. National states such as Russia and China have made AI a central goal of their innovation efforts. China is already so successful that it is outperforming American companies in some areas. And Russian President […]
Read MoreName: Bas Grasmayer Age: 32 Position: Product Director Education: Bachelor in International Communication Management at Hogeschool Inholland (Netherlands) Company: Idagio GmbH What do you do? I am product director at Idagio, a streaming service for classical music. Together with a team consisting of four designers, three product managers and around 20 engineers, I continuously optimize […]
Read MoreAmazon: Video games should keep workers on their toes Like Tetris, only with real boxes – these are the motivational games for Amazon workers (Photo: Washington Post) With its not completely enjoyable working conditions, Amazon regularly provides negative headlines. Now, the retail giant wants to break new ground – with a mix of fun, motivation […]
Read MoreThere he was again. Not really surprising. But still, the allegation hurt so vocal mouth: Content Marketing is modern surreptitious advertising, said Handelsblatt“Media Commissioner” Hans-Peter Siebenhaar in this interview with Alexander Becker. And I wondered again, why the hell such an experienced and smart media expert can come to such a sweeping and unfair verdict. […]
Read MoreSmart robots, new business models, fast Internet: As an innovation platform for networked production processes of the future, the Hannover Messe (April 1-5) will once again try to present new trend topics this year. This time it is mainly about the question of how the previously collected large amounts of data in the factory of […]
Read MoreBusiness travel today looks very different than it did ten years ago: Millennials know exactly what they want. You prefer to book hotels, flights, rail travel or rental cars online at platforms such as Booking.com, Airbnb or Expedia instead of leaving it to colleagues from travel management or travel agencies. This turns the booking habits […]
Read MoreMany, many colorful smarties. Almost everything in the apartment or house is now smart: the speaker, the TV set, the vacuum robot, the light, the refrigerator and even the lawnmower. Even in front of the apartment or front door, the intelligent networking does not stop. More and more providers are pushing for this sensitive place. […]
Read MoreJacqueline Bourke is well aware that agencies such as Getty Images have previously helped to maintain role models and solidify stereotypes with their images. Bourke is Senior Manager for Creative Insights and as such she knows the business of Getty Images. The photographers take pictures without special order, which are sold when customers like print […]
Read MoreName: Marie-Louise Petersen Age: 28 Position: Motion Designer Social Media Education: 3 years Bachelor of Arts (Mainz University), followed by 2 years of Master Leadership in the Creative Industries (Darmstadt University of Applied Sciences) with a focus on transmedia storytelling Company: ZDF Digital What do you do? I am based at ZDF Digital in the […]
Read MoreSuccess does not come by chance – it’s usually hard work. One who needs to know is multiple boxing champion Wladimir Klitschko. He not only has all k.o. in sports. beaten, but also got a doctorate. It is a man who needs to know how to achieve success. His method is called F.A.C.E. the Challenge […]
Read MoreK-Pop: BTS with the song “Idol” The South Korean boy band BTS is almost unstoppable: On Twitter, it records the most popular tweet of the year. A short clip from July, in which a band member dances on the street and from a YouTube, when the video for the new single “Idol” was retrieved 45 […]
Read MoreAfter all the scandals around Cambridge Analytica and Fake News, Mark Zuckerberg strives to bring safety to the forefront. He wants to show that Facebook understood what the users want. The Facebook boss introduces a whole lot of new features and functions in San Francisco. However, the big litter did not happen. Facebook Messenger – […]
Read MoreJulian Hosp is one of the world’s most influential blockchain and cryptocurrency experts. He is a speaker, bestselling author and a consultant in the field of blockchain for working groups of the European Parliament in Brussels. In an interview with LEAD, Hosp tells what he thinks of Facebook’s new subsidiary Calibra and the cryptocurrency Libra, […]
Read MoreIn the pharmaceutical industry, digitization is pushing new developments that will directly affect patients: technologies such as artificial intelligence, machine learning and cloud platforms can play an important role in clinical trials, drug development, and their commercialization and distribution play. For example, Medidata offers cloud-based clinical trial solutions. Customers include almost all major pharmaceutical companies […]
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