Authenticity is bullshit!

LEAD: Mr. Papendieck, authenticity is a top priority when it comes to influencer marketing. But you disagree here? Philip Papendieck: Yes, at least in terms of understanding the market. The concept of authenticity has fundamentally shifted over the years. When our agency started working with influencers four years ago, the number of collaborations between influencers […]

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Streaming Tips: The best German series at a glance

The German entertainment market is known for a lot – but not necessarily for its qualities in serial narration. That’s just changing: After the international success of Netflix’s first German in-house production “Dark”, the streaming giant has, for example, exclusively signed the two authors Jantje Friese and Baran bo Odar. Equally ambitious is the ZDF […]

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What does a product director do?

Name: Bas Grasmayer Age: 32 Position: Product Director Education: Bachelor in International Communication Management at Hogeschool Inholland (Netherlands) Company: Idagio GmbH What do you do? I am product director at Idagio, a streaming service for classical music. Together with a team consisting of four designers, three product managers and around 20 engineers, I continuously optimize […]

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Without transparency only surreptitious advertising

There he was again. Not really surprising. But still, the allegation hurt so vocal mouth: Content Marketing is modern surreptitious advertising, said Handelsblatt“Media Commissioner” Hans-Peter Siebenhaar in this interview with Alexander Becker. And I wondered again, why the hell such an experienced and smart media expert can come to such a sweeping and unfair verdict. […]

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Come on in! When Alexa opens the door for you

Many, many colorful smarties. Almost everything in the apartment or house is now smart: the speaker, the TV set, the vacuum robot, the light, the refrigerator and even the lawnmower. Even in front of the apartment or front door, the intelligent networking does not stop. More and more providers are pushing for this sensitive place. […]

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These three trends shape the imagery of the present

Jacqueline Bourke is well aware that agencies such as Getty Images have previously helped to maintain role models and solidify stereotypes with their images. Bourke is Senior Manager for Creative Insights and as such she knows the business of Getty Images. The photographers take pictures without special order, which are sold when customers like print […]

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What does a … motion designer do?

Name: Marie-Louise Petersen Age: 28 Position: Motion Designer Social Media Education: 3 years Bachelor of Arts (Mainz University), followed by 2 years of Master Leadership in the Creative Industries (Darmstadt University of Applied Sciences) with a focus on transmedia storytelling Company: ZDF Digital What do you do? I am based at ZDF Digital in the […]

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These are the network trends of the year

K-Pop: BTS with the song “Idol” The South Korean boy band BTS is almost unstoppable: On Twitter, it records the most popular tweet of the year. A short clip from July, in which a band member dances on the street and from a YouTube, when the video for the new single “Idol” was retrieved 45 […]

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The future is private

After all the scandals around Cambridge Analytica and Fake News, Mark Zuckerberg strives to bring safety to the forefront. He wants to show that Facebook understood what the users want. The Facebook boss introduces a whole lot of new features and functions in San Francisco. However, the big litter did not happen. Facebook Messenger – […]

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“By 2025, most companies have to use Libra coins”

Julian Hosp is one of the world’s most influential blockchain and cryptocurrency experts. He is a speaker, bestselling author and a consultant in the field of blockchain for working groups of the European Parliament in Brussels. In an interview with LEAD, Hosp tells what he thinks of Facebook’s new subsidiary Calibra and the cryptocurrency Libra, […]

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Digitization of the pharmaceutical industry: “It will happen enormously”

In the pharmaceutical industry, digitization is pushing new developments that will directly affect patients: technologies such as artificial intelligence, machine learning and cloud platforms can play an important role in clinical trials, drug development, and their commercialization and distribution play. For example, Medidata offers cloud-based clinical trial solutions. Customers include almost all major pharmaceutical companies […]

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