These are the best deals for kids on the net

For the past three years, October 21 has been the “Children’s Day”. Do not you know? No wonder. The media pedagogue and communication scientist Achim Lauber works at the JFF – Institute for Media Education in Research and Practice, which belongs to the network “Seitenstark”. He says, “It’s still the case that many parents, teachers, […]

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How to: More engagement with Instagram

For the investigation, the British company Hubspot, which offers tools for social media marketing, analyzed about 48 million postings and about 300,000 accounts. Let’s start with the first result: Videos are now also on the rise on Instagram. Posts with moving pictures are therefore commented twice as often. Besides, Hubspot has found out that a […]

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Funeral by mouse click

At mymoria.de relatives can plan funerals online from home, inform themselves in peace and exchange ideas with the family. The same applies to funeral provisions, in which “customers” choose early on their wishes everything and thus relieve their relatives. In the case of a death among friends, the founders Björn Wolff, Peter Kautz and Heiko […]

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Fresh wind for German start-ups

Founders and their start-ups should have it easier in Germany, promises the policy in their coalition agreement. The results from the start-up barometer of the auditing and consulting firm Ernst & Young (EY) confirm that something has actually happened. German start-ups were able to collect a total of 2.4 billion euros from investors in the […]

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Chat by Mail: The German attack on WhatsApp

That’s COI The abbreviation stands for “Chat over IMAP” – that means for the chat over the IMAP servers, over which the world-wide E-Mail traffic runs. Around 76 percent of these servers use Dovecot software from the Cologne company Open-Xchange, which also offers an open-source alternative to Microsoft and Google office software with its “OX […]

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Sport becomes digital

The ISPO, which attracts 85,000 trade visitors from all over the world each year, will be held under the motto of digitization this year. And especially in sports, the digital technological possibilities are developing more and more beyond the top sport and are also in demand by the normal sportsman. But not only the opportunity […]

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How to: Good sound

Micros for the home studio If you want to equip yourself, you will be spoiled for choice: microphone and headset in one? A single USB micro? Or the very professional solution – micro plus mixer or at least audio interface? As always, the answer to such questions can not be generalized. Instead, there are two […]

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Growth Marketing Summit: Being Agile is not enough!

Innovation, agility, disruption. For the moment, the digital world only seems to revolve around these three “magic words”. Everyone should test. Everyone should experiment. But please with strategy and hypothesis, because the results must be evident. It shows once again that agility should not be an end in itself. Rather, it’s about living the values […]

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With technology against the fraud

Fraud is a problem in influencer marketing. Increasingly, influencer profiles emerge, showing fake follower numbers, fake reach and false commitment. For advertisers, this means that checking the influencer for a campaign becomes even more important. Philip Papendieck, co-founder of the influencer agency Intermate, reveals how to track down fake numbers, why rethinking is important and […]

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What’s up … Chief Privacy Officer?

Job title: Global Chief Privacy Officer Name: Cécile Georges Education: Master of Science in Information Technology at the University of Poitiers (France 1992) and a Bar exam in Paris (1994) Company: ADP What are your tasks exactly? In November 2016, I took on the role of Global Chief Privacy Officer (CPO) at ADP, one of […]

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What Mobile Marketers Should Know About Ad Fraud

Fraud on digital advertising platforms, also called Ad Fraud, is a worldwide problem, and has been for many years. What used to be primarily desktop browsers and websites is also a massive problem for mobile devices and apps. At Adjust alone, we daily reject the attribution of around one million app installations to fraudulent sources. […]

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AI is the new electricity

Machine learning and artificial intelligence (AI) are the future field par excellence – that’s Simon Hegelich, who teaches Political Data Science at the Technical University in Munich. Soon, growth and power will be determined by machine-driven superpowers. German companies urgently need to catch up – and everyone can contribute to that. How, explains the university […]

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Best Apps of the Week – Part 24

WDR AR 1933 – 1945 WDR uses this logo to promote its AR app on the topic of Anne Frankk (Photo: WDR) The virtual journey through time continues: LEAD first reported in February about the historical augmented reality app of WDR. Now the first update with new content is ready. Again come interesting contemporary witness […]

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MWC Daily: The news on Monday

Sony goes to Hollywood The shops at Sony run badly. In the Christmas quarter of 2017, the Japanese had sold 13.5 million smartphones, 2018 there were only 1.8 million in the fourth quarter. By comparison, Samsung sold 70 million devices. Sony wants to prevent the crash not only with the mid-range smartphones Xperia 10 and […]

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