What does … an e-commerce merchant do

Position: trainee as e-commerce merchant Name: Carl Müller Age: 20 Company: 43 and a half What do you do? I’m at 43einhalb, a sneaker retailer with a large online store, an apprenticeship as a merchant for e-commerce, which is brand new since 2018. Online commerce is booming and there is a great need for e-commerce […]

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What does a service designer do?

Job Title: Service Designer Name: Olga Scupin Age: 33 years Education: International Business Administration (Bachelor), European Media Science (Master), MBA (Instituto de Empresa) Company: Fuxblau What do you do? In our service society, most companies offer services to make life easier for their customers. However, one can notice time and again that many services pass […]

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How to: Social Media Management

A little note in advance: There are many more tools than the ones I briefly introduce here. The criterion for today’s how to are the costs. There are a number of good offers whose functionality is also out of the question. However, anything that would cost several thousand euros a year is not listed here. […]

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The magic of psychology in food shops

Man would like to be rational. But his belly always sparks and makes decisions. This is especially true when shopping. Because the brain acts associatively, interpretatively and selectively. And that has consequences! Purchase decisions in particular are based on experiences gained in life. And experiences are always stored in conjunction with emotions and reactivated when […]

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Analog cameras are hip again

Insert a film roll, stretch, well considered and only Trigger 36 times, then bring the film can to development and looking forward to the pictures. Everything from the day before yesterday? Not even close. When the light is accurate, the good old analogue camera is back there. “It’s a hipster fascination, especially many young people […]

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Innovation Jam? Do not be afraid of consistent management!

Traffic congestion means stress and often death for companies. This threatens whenever nothing precedes: the digital transformation is only half-hearted and new projects and products are only hesitantly initiated. So you get stuck in the infamous innovation stagnation. There are many reasons for this: for example, because many companies simply lack a strategic response to […]

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Will Black Friday be the better winter sale?

It is one of the biggest discount battles in the world German retail: On Black Friday (23.11.) and on Cyber ​​Monday three days later, the Germans are after Estimates of the trade association Germany (HDE), attracted by numerous special offers, around 2.4 billion euros for purchases output. That’s another 15 percent more than last year. […]

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Social football: 50 direct hits

CURRENT PLAYERS 1. Mats Hummels: One of the few German stars, which one notes that they tweet themselves, and do not let tweet by their agency. If he has time and desire, Hummels fan questions, with clever and interesting answers. Twitter: Mats Hummels / Instagram: aussenrist15 2. Felix Kroos: No, not Toni – but Felix. […]

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How digitization reaches the middle class

Too complicated, too expensive, too tedious – and the employees have more important tasks. The list of objections to actively promote the digital workplace in the company is long. And this despite the fact that an interactive work environment brings decisive competitive advantages. It is true that German SMEs are increasingly recognizing the relevance of […]

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What does a head of Influencer Campaigns do?

Job Title: Head of Influencer Campaigns Name: Lina Yancheva Age: 28 Education: Master in International Economic and Business, University of Utrecht, Holland Company: Takumi What do you do? As Head of Influencer Campaigns at Takumi, I am responsible for all campaigns in the German-speaking countries as well as in the US market. My work comes […]

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