Brewed: The Coolest Coffee Gadgets

85 percent of Germans drink coffee. And for most of them, the beloved hot drink is the fuel they come through the day. No wonder that there is a lot of clever technology that ensures a smooth caffeine supply – from the smart coffee mug to the coffee machine with app connection. LEAD introduces gadgets […]

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7 Tips for a Successful Kids App

Games are by far the most popular category in the app store, according to a survey by Statista. Among the users, which is in the nature of the thing, are in contrast to categories such as business or aids above average number of children – a target group with very specific requirements. If an app […]

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Social media optimization for media brands

Facebook, Instagram, Snapchat, Pinterest, WhatsApp: By now almost every brand can be found on various social networks. Because if you manage to address your target group with the right messages, you can build up an enormous reach for the promotion of your brand or your products within a very short time. However, it is important […]

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The perfect match

A + B = heart. The confessions are carved into young birch trees and old oak trees, sometimes they glisten at summit crosses, high up on the mountain. No one can say how long the love lasts. How it comes about but already. Portals such as Lovescout, Parship or Tinder have come to grips with […]

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VR, AR and AI as marketing trends

Nothing is as annoying as unnecessarily invested resources. Given the diversity of diverse content and changing working conditions in the age of digitization and automation, marketing faces new challenges that need to be assessed. The following guide is based on failed and successful experiences and compares trend formats such as Augmented (AR), Virtual Reality and […]

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The ten most interesting CES novelties

4400 exhibitors, 182,000 participants, almost 1,000 speakers – the CES 2019 is once again setting new records. And for interesting gadget introductions, in line with the current technology boom: In 2018, according to the GfK study, more than one trillion euros were spent worldwide on consumer smartphones and consumer electronics. European consumers accounted for 25 […]

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How to: Filmic Pro

In theory, the thing is simple: A good smartphone is nowadays usually a good video camera. At least as far as the hardware is concerned. A layman hardly sees the difference between a mobile video and a shot with a professional camera. As far as the software is concerned, it usually looks quite different. The […]

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Search online, buy offline

Browse online and buy locally: Attendorn does it. The Hanseatic city in Sauerland has found the perfect link between online channel and stationary retail. The products of 35 retailers are photographed, inserted into an online shop, provided with data, description and prices and posted on the net. The clou: The Attendorner can not only order […]

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WelcomeCamp connects refugee media makers

The Federal Office for Migration and Refugees (BAMF) registered more than 185,000 asylum seekers last year, with one quarter of the German population having a migration history. Nevertheless, the cultural diversity and the perspective of refugees in society and politics seems underrepresented: For just eight percent of the members of parliament should come from immigrant […]

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Ways out of the discount spiral

The instrument “Discount” destroys itself in case of wrong dosage. A discount campaign triggers very quickly no additional purchase more, rather the customer waits for the next discount campaign. And if the customer only buys in discount campaigns, the merchant needs more campaigns to generate more activity. At some point, a ten-percent discount is nothing […]

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