Five tips for climate-friendly streaming

The carbon footprint of the streaming does not look great. Online videos today already account for 60 percent of global traffic – and the number is rising. More and more elaborate productions want to be considered in even better quality. The only thing you really do not think about when you click on play is […]

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So you get the full threat

More and more Germans fly on drones. According to dronestudie.de alone, over 1.3 million drones will be purchased in 2018 alone. 1.22 million private users blow up their aircraft. In 2017, it was “only” 1.1 million. The drone guide from LEAD gives you an overview. How are the drones offered on the market different? Drones […]

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These are the porn trends 2019

What will be in the porn business in 2019? No industry has been shaken by digitization as hard as the porn industry – with the many freely accessible movies, the willingness to pay for porn has fallen sharply. However, this year could turn the tide for some providers. For example, xHamster, a porn site owned […]

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How much can Elon Musk still allow?

With an adjusted loss of up to 35 cents per share, the analysts had expected, in the end it was $ 1.12 per share and with 6.35 billion dollars, a much lower than expected sales. On the night of Thursday, the Tesla share broke after the stock exchange by more than ten percent. Elon Musk […]

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What does a … Solutions Manager do?

Job Title: Senior Solutions Manager Name: Richard Hawthornthwaite Education: Computer Science Company: Bundesdruckerei GmbH What do you do? In short, designing solutions that delight customers. After all, what use are the most beautiful products and solutions if they bring nothing to any customer and no one buys them? It’s about satisfying customer needs today and […]

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“Influencer fraud is a big problem for advertisers”

Chris Jungjohann is Germany boss of the influencer marketing agency Takumi. His area of ​​expertise: Fraud. The young marketing channel Instagram is not only subject to many innovations, but also to Fraud’s problem – which can be fatal, especially for advertisers and their budget investments. Successful campaigns require intensive exams. Chris Jungjohann explains in the […]

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Why traditional companies need marketing change

Since customers have been traveling digitally, reading product recommendations online, shopping online, and interacting with their favorite brands via social media, marketing has changed dramatically. More and more companies are recognizing this change as an opportunity and understand that modern marketing and the right use of available data brings benefits for both sides – for […]

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Shared leadership – strong together

Shared leadership is on everyone’s lips. Shared leadership, double power – that’s the theory. But how can this model assert itself? Paul Fortmeier, Managing Director of the German Society for Supervision and Coaching, and his colleague Robert Erlinghagen, Coach, Supervisor and Trainer, know how shared leadership can work. They explained the New Work model, explained […]

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