Pinterest: The underdog in online marketing

Without digital marketing is hardly a fire. In addition to influencer marketing, brands can themselves become active and reach their target group. For example, when playing social media channels. It is much more clever to reach your target audience in this way and to distribute content so that the brand can establish itself independently. While […]

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Behind the scenes of macOS Mojave

Between April and July 2018, Mac sales dropped 13 percent year-on-year. An example: The Mac Mini last updated Apple four years ago, on October 16, 2014. A refresh of the MacBook Air, currently the cheapest MacBooks, is expected by many users. The maintenance of the Mac product range was so silted up in the past […]

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The Best Apps of the Week – Part 18

WahlSwiper Four of the 35 questions to be answered in WahlSwiper (Photo: App Store / Montage: Gronau) The 2019 European elections will take place from 23 to 26 May 2019 in the Member States of the European Union. In Germany will be elected on May 26th. If you are unsure where to make your cross, […]

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AR & VR on the way from developer to user

With a technology in development right now, at some point in the hype cycle, early adopters, the media, tech enthusiasts, and corporations are coming up with an enormous range of potential Use cases for just this technology. At this point, the immersive technologies Augmented, Virtual and Mixed Reality (AR, VR and MR) have been around […]

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Digital cars: what happens to the accident data?

It is a sensitive issue: what will happen in the future with sensitive data, for example about accidents with autonomously driving cars? Audit companies such as the TÜV organizations and Dekra propose to set up an independent data trustee. A highly protected “trust center” on behalf of the state should allow examiners direct access to […]

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How Komoot got going

Three times a year, all 55 employees can pack Komoot’s outdoor app. Put your sports equipment in your suitcase, clean your bike, clean your hiking boots – and off you go: Komoot’s team meetings have a long tradition and always take place in a different location in the world. Sometimes Carinthia, sometimes Italy, finally Marrakech, […]

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Why are smartphone cameras so good?

Only yesterday Apple presented the winners of its competition “Shot on iPhone”. The ten pictures, taken with smartphones from the iPhone 7 to the iPhone XS Max, look so fantastic that you no longer want to use the term “mobile phone photos”. Brilliant colors, razor-sharp details and creative tricks with the background blur ensure great […]

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