How a networking event becomes a success

Simply inviting to an after-work drink or setting up a few founders with financiers is not enough – even if some event formats sound exactly like this. So-called “founder flirt” or “rotating dinners” is attached to a touch of speed dating: in time-limited talk rounds the participants meet rotatingly. Open formats are lectures followed by […]

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The underdogs are coming now!

When it comes to influencer marketing, many people think of Instagram first. There are social media for different channels that every company and every brand should take a close look at. Whether YouTube, Pinterest, Twitter, Facebook or Snapchat: The possible advertising platforms next to Instagram offer all the advantages for marketing measures. But there is […]

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The morning Netzer (26): Asterix at the Belgians

Astérix chez les Belges At Teutates, that was clear! Lots “Asterix at the Belgians’ comparison before the French semifinal today against their neighbors Motto: “Who is the bravest? Let’s have a duel! “And if this duel is only half as entertaining as the great Asterix band from 1979 (the first after the death of René […]

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User research through visual feedback

How should a website be designed to be understandable and intuitive for the user? How to best respond to user needs and what do you need to be aware of? User research and user experience consulting deals with these classic topics. Companies are often faced with the decision to implement Design A or rather Design […]

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What does … a Data Engineer do?

Job Title: Data Engineer Name: Markus Kral Age: 26 Education: IT Specialist System Integration & Computer Science FH Munich Company: Plan.Net Business Intelligence What do you do? I work as a Data Engineer at the still young company Plan.Net Business Intelligence (BI). With the help of Artificial Intelligence, we help our customers optimally distribute their […]

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In the test: The best apps – Part 1

Transmit 5 Panic / Transmit What’s the matter: In the last few months, many software developers have turned their backs on the Mac App Store. Apple was in their opinion in the regulations too inflexible. This included the panic team. With Transmit from the developer Panic now returns a prominent program. This also has to […]

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Masterclass.com: Learning from the celebrities

The fashion billionaire Diane von Furstenberg sits in her perfectly lit loft and brushes henna-colored curls from her face. Softly strum their bangles. In the background are a cream-colored couch with zebra print pillows, a huge self-portrait hangs on the wall. “Instagram gives your brand a visible voice,” she says. “You can use this voice […]

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The day Twitter dies

Actually, it works well on Twitter. After years of crisis, the share price tripled in a year, despite the recent setback on the stock exchange, as the company has deleted millions of fake accounts. Ever since US President Donald Trump, the most active PR employee on Twitter, has caused a spectacle every day, the short […]

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Cirplus: The Amazon for plastic waste

The climate crisis is also an opportunity: for start-ups who oppose the crisis and seek new solutions. Cirplus is one of them. The young company is trying to bring together plastic processors and disposal companies, so that plastic waste can be processed into high-quality recyclates. This is to close the plastic circuit. Founder Christian Schiller […]

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